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Past: Wilkins Research Services (WRS), was founded in 1971 by the late Madge H. Wilkins. The start up of the company was predominately from door to door survey data collection and sales inventory measurement projects. During the 1980’s, substantial growth occurred due to an increased volume of telephone interviews. By the early 1990’s the company moving along with the industry in coverting from predominately paper questionnaires to CATI questionnaires. Increasing the size of the call center and an update to their focus group facilities mandated the construction of a new 7000 square foot building in 1998. Following in the familiar footsteps of success, WRS again needed more space to expand their operations in 2006 and now occupies 10,000 square feet.

Present: The company’s 200 full- and part-time employees offer quantitative and qualitative data collection services. Full-time employees receive benefits ranging from medical coverage to bonuses for special projects. WRS, which completes over 300,000 interviews nationwide annually, operates a 100-station phone bank fully equipped with Computer-Assisted Telephone Interviewing software and predictive dialers. WRS conducts focus groups, store demonstrations, one-on-one interviews, product-testing, auditorium music tests, taste tests and mall intercepts just to name a few.

Attention to detail, follow-up, on-time delivery and going the extra mile are all in a day’s work at WRS, clients say. WRS also receives praise for technical expertise for planning projects, managing the logistics cheerfully and effectively and providing affordable help.

Future: To diversify and expand their already extensive list of services. Most importantly to continue to provide 5 star service to our customers and find innovative ways to fulfill the customer's needs in a timely, cost effective manner. Continue to break new ground and lead the drive for cutting edge technology and programs the ever changing market research industry requires.

In memory of the late Madge H. Wilkins, our founder, our charity of choice is the Amyotrophic Lateral Sclerosis Association (ALS). We will continue to strive to make the community a better place and help those less fortunate than ourselves. WRS has made donations to the Community Kitchen, Tennessee Baptist Children’s Home, local public schools and a host of other organizations.






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